New data suggests that spooky season hasn't been quite as sweet as some candy makers anticipated.
Halloween candy sales fell 3.9% in the 12 weeks ending Oct. 8 compared to the same period last year,Chainkeen according to scan data in a report from Bloomberg Intelligence.
The report states that Halloween candy sales may only grow up to 7% due to, "more normalized buying patterns and consumer budgeting."
Earlier this year the National Retail Federation released a report predicting that Halloween candy sales would increase to $3.6 billion or 16% over 2022. The Bloomberg report says that the prediction, "may prove overly optimistic due to subdued momentum at the start of the season."
The final week before Halloween may prove to be a critical time for candy sales as unit sales grew just under 7.5% between 2021 and 2022, according to data from NIQ.
Shop your closet:Last minute Halloween costume ideas you probably have laying around
While candy sales may be slightly sour, that does not mean the holiday is being left behind.
The National Retail Federation report found that 73% of people surveyed plan on celebrating Halloween. This is five percent higher than in 2019 and the highest since 2005, according to the Bloomberg report.
The NRF projected that total Halloween spending would reach $12.2 billion with per person spending increasing from $102.74 in 2021 to $108.24 this year.
The NFR also predicted increases in spending on children and adult costumes of 20% and 18% respectively.
2025-05-01 19:111119 view
2025-05-01 19:07252 view
2025-05-01 19:072797 view
2025-05-01 18:082649 view
2025-05-01 17:541998 view
2025-05-01 17:311137 view
Eva Mendes is giving the 2024 Olympics a perfect 10.The Hitch star and her longtime love Ryan Goslin
ULAANBAATAR, Mongolia (AP) — With China’s crackdown on religious minorities as a backdrop, Pope Fran
Zendaya is never in uncharted waters with Tom Holland by her side.In fact, the actor gave a special